In just a few months, the Amazon Kindle Fire has become the most used Google Android tablet. At least, that's the story according to Flurry Analytics. The company posted a bunch of fascinating data, but it comes with a big caveat. Here's a huge point to keep in mind while interpreting Flurry's data: "With Flurry in tens of thousands of Android apps, including many of the most popular, the company estimates that it tracks over 20% of all consumer sessions on more than 90% of all Android devices each day." Got that? Good! Now let's take a look at more information and an illuminating chart.
Kindle Fire represents 35.7% of sessions and Galaxy Tab represents 35.6%. Remarkably, and from a standing start, the Kindle Fire overtook the Galaxy Tab in just a few short months. Total Android tablet sessions in January more than tripled over November, with Galaxy Tab sessions increasing by more than 50%. Overall, Android Tablets are growing aggressively as a category.
That's some crazy-impressive performance by the Kindle Fire. Remember, the product has only been on sale for a couple of months and it's not nearly as global as the Galaxy Tab line. The growth has been explosive and shows that non-iPad tablets can be wildly successful. The combination of a low price, simple and effective marketing, and a huge existing customer base has helped the Kindle Fire succeed where so many other Android tablets have failed.
While no other company producing Android tablets can match Amazon's digital services, several are going to try to compete by offering low prices and high performance. It will be interesting to see what the chart above will look like a year from now. Any predictions?
[Via: Flurry Analytics]
